From the monthly archives:

March 2009

Men’s Underwear From Tennis Star Björn Borg

by UnderwearGirl on March 23, 2009

We here at Rocketship Underwear love the Björn Borg men’s underwear collection. With their bold and sometimes humorous prints, these undies go way beyond boring. Highlights from the collection include:

  • All-over tennis balls or trophies – Predictable? Maybe. But, for the sports nut, here’s a way to identify with the winner of five straight Wimbledon titles, without seeming too literal, or groupie-ish.
  • Boldly-colored stripes and patterns – What a great way to introduce men to the concept that wearing splashy underwear is not only fun, but also morale-boosting. We can only surmise that AIG CEO Edward Liddy did not don a pair of these prior to his Congressional testimony last week.
  • Lucky Underwear – With these on his posterior, and “is i magen” (Swedish for “ice in the stomach”), any guy will make a killing on poker night.

You can buy Björn Borg underwear on the big underwear sites, but stick with bjornborg.com for now: US buyers get $5 off with the discount code VfD4R4w (valid through April 15, 2009).

While you’re there, take 10 minutes to click around the site. There’s tons of fun stuff (this, and this); you can even marvel at the fact that – somehow – the video of a man and a woman playing tennis in their underwear is not wildly gratuitous.

And, when you’re in Sweden, make sure to stop by the Björn Borg concept stores, because, as they say, a world without concept stores isn’t worth visiting.

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A Girl’s Guide to Men’s Underwear?

by UnderwearGirl on March 18, 2009

Good heavens (you’re saying to yourself): Does the blogosphere really need A Girl’s Guide to Men’s Underwear? Isn’t that just a little arcane, even for the blogosphere (where, by the way, I recently came across a blog devoted entirely to cupcakes)?

Well: It is not arcane. In fact, there’s a surprisingly large and varied supply of stylish men’s underwear out there on the worldwide web. Companies large and small are producing men’s underwear that is brightly colored and graphically interesting, in styles to suit every personality and interest.

And yet…every guy you know continues to wear either white or black, right? Because it’s easy and safe, and most men don’t think about their undies at all, unless it’s to wonder whether they’re clean enough to wear.

But, maybe the men you know would be open to — or even enjoy — wearing distinctive underwear…if someone they trusted (like you) were to introduce them to all the new styles, and maybe even buy them a pair or two. Win-win time: Their fashion horizons expand, and you won’t have to look at those silly tighty-whities any more.

Which is where A Girl’s Guide to Men’s Underwear comes in: We’ll scour the internet for fun, stylish, and distinctive men’s underwear and tell you where to find it, explaining all the puzzling jargon (Contour pouch? Is that important?) along the way.

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