We here at Rocketship Underwear love the Björn Borg men’s underwear collection. With their bold and sometimes humorous prints, these undies go way beyond boring. Highlights from the collection include:
- All-over tennis balls or trophies – Predictable? Maybe. But, for the sports nut, here’s a way to identify with the winner of five straight Wimbledon titles, without seeming too literal, or groupie-ish.
- Boldly-colored stripes and patterns – What a great way to introduce men to the concept that wearing splashy underwear is not only fun, but also morale-boosting. We can only surmise that AIG CEO Edward Liddy did not don a pair of these prior to his Congressional testimony last week.
- Lucky Underwear – With these on his posterior, and “is i magen” (Swedish for “ice in the stomach”), any guy will make a killing on poker night.
You can buy Björn Borg underwear on the big underwear sites, but stick with bjornborg.com for now: US buyers get $5 off with the discount code VfD4R4w (valid through April 15, 2009).
While you’re there, take 10 minutes to click around the site. There’s tons of fun stuff (this, and this); you can even marvel at the fact that – somehow – the video of a man and a woman playing tennis in their underwear is not wildly gratuitous.
And, when you’re in Sweden, make sure to stop by the Björn Borg concept stores, because, as they say, a world without concept stores isn’t worth visiting.
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