by UnderwearGirl on April 13, 2009
Bend The Rules is the high-end brand of men’s underwear with both male and female devotees: Christina Aguilera reportedly wears them; and famous underwear expert Charlie Sheen owns over 60 pairs.
Notable for their ultrasoft, all-natural material — which Markus Bender, the brains behind the briefs, spent a year developing — BtR BoxerBriefs are designed to retain their shape, breathe well, and even regulate body temperature. There’s also no opening in the front — guys just pull them down to do their business.
They look pretty good, too, if you’re into the whole gothic-with-a-hint-of-heavy-metal thing. The undies are decorated with skulls, dragons, daggers, and crosses — and, with names like Urban Assault and Urban Crusade, there’s an unmistakably macho tone to the line. The final design touch is a single Swarovski crystal hand-set on each pair.
BtR undies are available in brown, olive, red, white, tan, and black, and cost from $52 – $74 per pair. You can shop for them on the Bend The Rules website.
by UnderwearGirl on March 23, 2009
We here at Rocketship Underwear love the Björn Borg men’s underwear collection. With their bold and sometimes humorous prints, these undies go way beyond boring. Highlights from the collection include:
- All-over tennis balls or trophies – Predictable? Maybe. But, for the sports nut, here’s a way to identify with the winner of five straight Wimbledon titles, without seeming too literal, or groupie-ish.
- Boldly-colored stripes and patterns – What a great way to introduce men to the concept that wearing splashy underwear is not only fun, but also morale-boosting. We can only surmise that AIG CEO Edward Liddy did not don a pair of these prior to his Congressional testimony last week.
- Lucky Underwear – With these on his posterior, and “is i magen” (Swedish for “ice in the stomach”), any guy will make a killing on poker night.
You can buy Björn Borg underwear on the big underwear sites, but stick with bjornborg.com for now: US buyers get $5 off with the discount code VfD4R4w (valid through April 15, 2009).
While you’re there, take 10 minutes to click around the site. There’s tons of fun stuff (this, and this); you can even marvel at the fact that – somehow – the video of a man and a woman playing tennis in their underwear is not wildly gratuitous.
And, when you’re in Sweden, make sure to stop by the Björn Borg concept stores, because, as they say, a world without concept stores isn’t worth visiting.
